DISCOVERY & SCOPING
UX / UID
On the recommendation of one of our existing clients, and driven by an ambition for reinvention, McGrath approached us to partner with them in their on-going digital transformation.
This inspiring brief encompassed both a fundamental UX and UI redesign of the site in - and its development on a Sitecore platform that would enable personalised and tailored interactions with McGrath’s diverse target audiences.
We worked closely with John McGrath and his team to deliver a cutting-edge user experience and design aesthetic that truly expresses the brand DNA.
An insightful content strategy, powered by Sitecore’s personalisation capabilities, ensures that users are provided with tailored, relevant information upon repeat visits to the McGrath site.