With incredible places, events and news at your fingertips, think of Concrete Playground as a personal concierge for your social life.

Deliverables

BRAND STRATEGY
VISUAL IDENTITY
BESPOKE ICONOGRAPHY
DIGITAL STRATEGY
UX / UID
RESPONSIVE SITE DESIGN
FRONT-END DEVELOPMENT

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concrete playground
Brief

Concrete Playground brings curated cultural content to style-conscious readers in Australia and New Zealand.

This project required both a brand and site redesign to help present a digital cityscape as rich as the website's content.

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concrete playground
concrete playground
Process

The website design and build included the development of diverse navigation systems to encourage exploration, for those with a destination in mind. It also features extensive search and filtering options to ensure immediacy. The site is also valued for the beautiful photography and imagery displayed throughout.

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“This is amazing. We absolutely love the work you guys have done here. So considered. So much better than anything out there.
We’ve had over a million visits to the site in the past 30 days. Traffic has more than doubled our best month pre-launch!”


Rich Fogarty - Founder & Director, Concrete Playground

Best Cultural Blog Website in the world - 20th Annual Webby Awards 1st Nominee
Create Awards - Australian website of the year 2015
AGDA Awards - Digital, Distinction 2016
Best Awards NZ - Interactive Finalist 2016.